Half a century ago Europeans invented to combine the elements of urban street furniture and outdoor advertising. And that made a real revolution in outdoor advertising. Since then switching of European cities to small and middle city formats in outdoor is irreversible.

Urban street furniture shall satisfy some special requirements, such as a modern design, uniformity and versatility of style, sustainability, safety and comfort for residents, speed and ease of assembly, long- term using, vandal protection and reasonable price. The outdoor advertising, integrated into the urban environment, as well as the high-tech carriers, are the future of the domestic Outdoor.