The comprehensive improvement project is when the operator of outdoor advertising considers the city as a holistic information environment.
Such a project is being developed based on topographical, historical, engineering and architectural features of each street. It is also taken into account the state of communal facilities of social infrastructure (stops, fencings, lighting, etc.).
Project work was started over 2 years ago. First there was the research part, then there were the creation and design of the Project and finally there was the presentation at the city hall. It is important to note that in Vinnitsa there was high interest of the city authorities in the improvement of the city on the European type and in attracting investment from the business community to achieve these goals. As a result, the Executive Committee of the city Council of Vinnitsa and LLC "RTM-Ukraine" signed the investment agreement.
The stages of the Project:
1. 20.06.2013. Session of the Executive Committee of the city Council Vinnitsa approved the Agreement on implementation of the Project of comprehensive development of the territory Kotsyubinsky str. (including Geroev Stalingrada Square) between the Executive Committee of Vinnytsia city Council and LLC "RTM-Ukraine".
2. July-November 2013 the Operator of outdoor advertising "RTM-Ukraine" improves Kotsyubinskogo prosp.: there were established and transferred to the city's balance 6 modern transit shelters. Transit shelters were produced in Ukraine according to European standards: the same transit shelters you can see in the streets of Germany, France, Holland and other European countries. Transit shelters service is carried out by "RTM-Ukraine".
The operator established and transferred to the city's balance unique illumination designed specifically for Vinnitsa by Austrian company "MK ILLUMINATION": 10 light constrictions on Kotsyubinskogo Av., 98 individual elements in lighting supports, 10 trees decorated with art lighting. All elements created with using of energy saving technologies.
On the Avenue, a length of 3 km, there were installed only 30 of advertising carriers of small and medium city formats: city- lights and scrolling billboards. All the carriers are modern, European-styled and stylish.
3. 16.10.2014. Investment contract "About implementation of the project of complex improvement of Pirogova str. and Sobornaya str." between the Executive Committee of Vinnytsia city Council and LLC "RTM-Ukraine" (Decision of the Executive Committee No. 2302 of 16.10.2014).
4. October-December 2014. "RTM-Ukraine" installed and transferred to the city's balance 4 s transit shelters in Sobornaya str., the main street of Vinnitsa. By the way, it is completely free of advertising, because it is a historical part of the city.
But the highlight of this stage of the Project is unique illumination over the Boulevard area of Pirogova street, consisting of 10 3D figures in two motives - "People" and "Birds". The ceremonial switching on the illumination took place on St. Nicholas Day, December 19, together with the inclusion of the main Christmas tree of Vinnitsa.
15. January-February 2015. The operator installed 30 modern advertising carriers of small and medium city formats in Pirogova str.: 22 city-lights (1,2x1,8 m) and 8 scrolling billboards (3,h,32 m).
