press@rtm.ua
(044)4906333

Advertising on the rolling stock is moving together with the audience


Advertising in the passenger long-distance trains and commuter trains involves the placement of posters in first-class saloons, in compartment coaches and in third-class sleepers, the layout of informational materials (flyers, leaflets, booklets, souvenirs, etc.).

 

It may be promotions in dining cars, placing advertising and POS-materials there(e.g., coasters, vinyl mats under hot dishes, ashtrays, etc.); broadcast commercials on screens and so on.


Location advantages


There is no "advertising noise" in carriages. So that contributes to a high degree of memorability of information.
Prolonged contact with the advertisement will allow TA to examine the advertising message carefully.
The possibility of targeting the audience by geographic and social characteristics - depending on the direction of movement of the trains and types of carriages.


Advertising in the trains is also branding of the seat headrest in high-speed trains.
Its unique advantage is that branding is combined with the possibility to give more information about the advertised product, because TA has plenty of time to get acquainted with it. It is 100% guaranteed contact of audience with advertising.

 

We have extensive experience of implementing of innovative marketing campaigns, branding all surfaces (floors, walls, glass, etc) of station complexes. On Customer request we can manufacture and install non-standard carriers.



  • Реклама на рухомому складі 1
  • Реклама на рухомому складі 2
  • Реклама на рухомому складі 3