Chernigov - the regional center and the center of the Chernigov area, city is located on the right coast of Desna.
The history of Chernigov conducts from early Slav city of ancient settlement from VII-VIII centuries A.D., and the first annalistic mention of a city goes to 907th year. From the moment of the occurrence Chernigov was 2nd city on value of the Kiev Russia, and further — the major administrative and cultural center of Left-side of Ukraine.
Chernigov is nice for the cultural-historical heritage, architecture monuments remained from the Pre-Mongol period and from XII-XVIII centuries. For this reason Chernigov occupies one of the first places in a rating of historical cities of Ukraine, tourist and recreational spheres here are well developed.
The population of Chernigov — 298 383 people (as of 1.09.2007). Children make the seventh part (14,3 %). Among the efficient population, the greatest group is made by youth at the age of 20-27 years.
As Chernigov is located on border of Ukraine with Russia and Belarus, it is on crossing of several International Transport Corridors (ITC), connecting the Baltic States and Scandinavia with Southeast Europe. The automobile communication is especially well developed, also municipal transport network is well routed and adjusted.
For today the quantity of advertising carriers in a city exceeds demand, though still until recently, their lack was felt. Quality of advertising carriers is good. The primary format —6х3m boards, is a little less developed city-format.
Billboards of various constructions are presented in the city: tags, birdies, sailing vessels etc., there are 3х6, and 3х4 prismatrons. City-format is represented with city-lights of a various configuration: standard, XoReKa, on illumination support, TAD …
The installation of advertising carriers in a historical part of a city is completely forbidden and their placing in the central part is essentially limited. So, there are practically no 6х3m billboards in the city center, but city-format network is perfectly developed. It allows advertisers to build a visual number from a series of advertising carriers, that promotes attraction of big attention of the consumer to advertising and increases indicators of information remembrance.
Group “RTM-Ukraine” company in Chernigov — Open Company “Reklama I pechyat”
Quantity of advertising carriers — 263. Format: 6х3m boards — 127. City-lights — 136.
The company also owns carriers in Nezhin, Priluki, Slavutich and on a Kiev — Chernigov highway.
Priluki - the regional center in the Chernigov area. As of 01.01.2006 the city population was 61 200 people. An industrial city.
The tobacco factory of British American Tobacco company is located in Priluki, which are producing such known ТМ of cigarettes as «KENT» and “Priluki osoblivi”.
There also are the Factory of plastic, Factory of the fire-prevention equipment, "Budmash" factory and oil and gas extraction management “Chernigovneftgas”.
Slavutich - the youngest city of Ukraine. It is created after explosion on CAES for moving of families of nuclear station workers.
It is the city of regional submission which is on distance of 10 km from the left coast of Dnepr, on 120 km to the north of Kiev, on 40 km to the west of Chernigov.
The first mention of Nezhin goes to the middle of XII century. Modern Nezhin is a large industrial center. There are 16 factories from 8 industries in the city.
According to 2006, the population of Nezhin is 76 500 people.