Donetsk — a special city. Together with Makeyevka, borders of which have closely come near Donetsk, and also Hartsyzsky, Yasinovata, Avdeevka both other nearby cities and settlements, the city forms Donetsko-Makeevsky industrial knot and city agglomeration.
Therefore, though it is considered, that the population of Donetsk has hardly passed 1 million inhabitants, actually, the population of Donetsk agglomeration exceeds 1,8 million people. Administratively the city is divided into 9 areas.
According to UMM data concerning distribution of advertising budgets in the outdoor advertising on cities of Ukraine, Donetsk occupies 3rd place on priorities of advertisers — after Kiev and Odessa. More than 6 % of the Ukrainian advertising budgets of the OOH are spent for the outdoor advertising in Donetsk.
Strategy of “RTM-Ukraine” development assumed strengthening of positions of the company in Donetsk, and in 2006 “RTM-Ukraine” has increased the presence in the city by purchasing the local operator “Ukrspecreklama”.
For today “RTM-Ukraine” takes 5th place among operators of outdoor advertising in Donetsk with total of 267 advertising constructions.