Kharkiv is the administrative center of the Kharkiv area, which territory is considered as the center of the East Ukrainian lands. Alans, Hazars, Pechenegs and Polovtsi lived here in the early Middle Ages.
For one version, polovets capital Sharukan is an etymological source of the name of Kharkov. On another, the city was based by legendary Cossack Kharko (Khariton) which plundered landowner manors in the end of XVI, the beginning of XVII centuries. And for the third version, the name Kharkov has gone on behalf of sister or the daughter of the legendary leader of Hunes, Atilla — Kharkha, that means "Swan".
As of 1.04.2010, the population of Kharkov makes 1,449 million people. The city area is 310 sq. km., also it is the largest city of the Earth on 50th parallel.
According to UMM data about distribution of budgets in the outdoor advertising of Ukraine, Kharkov is on 5th place and receives hardly more than 4% of budgets.
In 2006 “RTM-Ukraine” has strengthened the presence at Kharkov by purchasing the local operator, company "Kraft".
For today we are 3rd operator by size of the outdoor advertising in Kharkov with 11% share of planes. Format of advertising carriers — 6х3m boards, advertising pylons, constructions at railway station.