“RTM-UKRAINE” IS A PROFESSIONAL AND SYSTEM OPERATOR OF TRANSPORT ADVERTISING
“RTM-Ukraine” began with advertising at railway stations and transit advertising! In 2001 the company has completed the project of installation of advertising designs, begun by Americans at railway stations of Ukraine — since this moment we conduct the history!
Since January 2012 “RTM-Ukraine” is the unique advertising operator in the new International Airport “KYIV” ("A" - international flights; "D" - domestic flights, "B" - business-jets).According to the Contract we have installed new ad facilities in the Station Square and inside all terminals.
Transit advertising is a promising direction of Out-of-Home advertising which has its own peculiarities and advantages
1. High contact duration with ad message, more than 15 seconds which is the highest figure for outdoor.
2. Targeting your Audience according to social and geographical characteristics.
3. High contact frequency but one of the lowest CPT in Out-of-Home advertising.
4. For most goods, FMCG specially, transit advertising works as an impulse to immediate buying.