City-light — a bilateral advertising design with internal illumination. The standard sizes — 1,2 х1,8m

Advantage of this advertisement carrier is that the poster design takes places at level of a human sight that increases duration of contact with advertising. It is considered that pedestrians refer to the basic part of an audience of advertising consumers on city-lights. However it is not necessary to exclude motorists from an audience as, seating in the car, we not so rise over level of the sight.

Lamps of day illumination are installed in city-lights to illuminate constructions during night. Sides “A” are focused on pedestrians and transport streams, sides “B” — more often only on the pedestrians.

City-lights take place in the central streets of a city, near to supermarkets, shopping centers, on on station squares, etc.

Total quantity of city-lights in “RTM-Ukraine” company is more than 747 planes.